Economics Essay Example | Topics and Well Written Essays - 750 words - 10

Economics - Essay Example For this giant, coffee is not the main product but only a component of it. Starbucks is not just all about coffee but being able to relax and socialize at its warm and comfy ambiance. However as the article emphasizes, the performance of the specialty coffee shop in the market is adversely affected by the economic slowdown in the United States. As consumers try to squeeze their disposable income to cover all their expenditures, they also turn to industry players which offer coffee for a fraction of a cost of what Starbucks charge. Thus, McDonalds and Dunkin Donuts are eating up into the company’s shares with their cheaper alternatives. In response to this, Starbucks is test marketing $1 bottomless coffee in order to curb competition. Analysts have commented that Starbucks will lose big time with this strategy because it lowers revenue. Yet this paper argue that economically speaking, this new strategy will not erode profitability in consideration of the company’s market . The specialty coffee sector can be referred to as a monopolistic competitive market. This type of competitive environment is a middle ground between two maxims namely perfect competition and monopoly and shares characteristics of both. In monopolistic competition, the market has many buyers and sellers just like in a perfectly competitive one (Samuelson & Nordhaus 116). In the specialty coffee sector, buyers are diverse ranging from ordinary students to corporate executives while sellers like Starbucks and Gloria Jeans compete for market share. As opposed to monopolistic and perfectly competitive markets, sellers differentiate their products to appeal to customers. As discussed above, Starbucks use marketing techniques like advertising and brand name in order to set itself apart from other competitors like McDonalds and Dunkin Donuts. This is very important to all companies wanting to

The Future Pedagogy Article Example | Topics and Well Written Essays - 5000 words

The Future Pedagogy - Article Example Thus we see an explosion in the education system which had come out of its traditional boundaries. The world was earlier divided into nations and communities. The globalization of trade and commerce had a twin effect on education. As the world converted into a global village so did the communities by melting into each other and communication on a common scale became a necessity. English had already become the language of commerce, more by default than by design, and it was but natural that it also became the most used language of communication in social, technological, scientific and other fields. The pedagogy of the language became a foremost concern and many ways and means were developed and tried to teach English as a second language (ESL). The pedagogy, where the students or learners had to be trained through the use of computers and software, is already in place. It had been in common use for dissemination of knowledge of subjects other than the language. Yet knowledge of English as a language was required as the subjects were well covered in this language. There is, however, a gap in the pedagogy of language. It was still being taught in the traditional way. By far the biggest barrier in the way of Language Acquisition especially English as Second Language (ESL) is the cultural difference between those who use English as First Language and those who have other Language as their first Language. It will be demonstrated later in the paper that as culture and language are intertwined, the study of one without the knowledge of the other becomes fructuous. This is another problem that needs addressing and is presently being handled through mixed culture classes and interaction between sets of students with distinctive cultures. But is this enough? Is this the final solution? Is there a more superior yet easier method? Words and their meanings are often misleading.